Branding - MaheshEnjeti_10JUN14

In this session 'BRANDING' is discussed in detail, where by starting with the historical origin of Branding, the need and as well the negative side of Branding are discussed. Appropriate examples as well as relevant process involved are presented. Participants: Mahesh Enjeti & Iqtedar Abdi Editor, Director, Publisher: Iqtedar Abdi.