In this session 'MARKETING' is discussed in detail, where by starting with a recap of the four P's and four C's is done and discussion along with relevant examples follows around questions below as a guide: 1. What does Marketing actually involve? 2. Has Marketing fundamentally changed? In what way? 3. What are some of the recent changes occurring in Marketing? 4. How do these help or hinder in decision making? 5. What is important to be a successful marketer? Participants: Mahesh Enjeti, Iqtedar Abdi Editor, Director, Publisher: Iqtedar Abdi.